Why Are Unicorns So Popular?

If unicorns were once a child's affair, today they have been modernized so that they can be found practically everywhere. Indeed, the fashion is for patterns and unicorn soft toys, of all kinds and all colors, for children, but also and especially for young women! So why are these magical animals so popular today?

Unicorns are very present in clothing fashion

Today, unicorn prints are absolutely everywhere! We find them on t-shirts with or without sleeves, on casual outfits for women but also on more elegant clothing. The unicorn is now a wardrobe essential in women's fashion, whether in glitter and cocooning fashion or in the latest clothing collection trends.

But this new craze for the unicorn does not stop there: In fact, it is not uncommon today to find models of suits for men with unicorn prints and even on chino pants. Obviously, the children are not left out, since they were the very first to appreciate this magical and mystical animal. The unicorn is now featured on baby girls' and baby boys' clothes, on all ranges of clothing and even on their socks.

Why are unicorns everywhere?

You will have understood, unicorns are now frolicking on comfortable, basic or elegant clothing. They are also visible on makeup products, on phone cases, on notebooks, backpacks and even in unicorn jewelry. Obviously, the internet has a real cult of the unicorn which is today a whole new star.

You should know that the unicorn of the 21st century no longer has anything to do with the mystical animal of the Middle Ages. Today it is a beautiful fairy animal of a beautiful immaculate white color and whose mane is generally pink, turquoise or rainbow. Obviously, the unicorn is flanked by a unique horn with magical powers that delights toddlers and adults alike.

The unicorn takes the dreaming adult back to childhood

Apart from the magical side of the unicorn, it is its glamorous and girly appearance which today makes it the star of the new fashion collection for young, trendy people. Indeed, the unicorn is not only as cute as a butterfly, it also brings hope and imagination, bringing back the cuddly toys and teddy bears of childhood.

You should know that the advent of the unicorn is not a coincidence. Indeed, cinema and social networks are also complicit in this invasion. The products derived from early learning games, lingerie for women and even maternity accessories clearly prove to what extent the unicorn has earned its place in just a few decades.

The unicorn in the business world

A legendary animal that makes thousands of people happy around the world, the unicorn is propelled by the internet and digital as are web influencers. Today, the multicolored unicorn has gone far beyond the initial symbol of legend and mythological dimension to become part of the absolute superlative.

As proof that the unicorn is today associated with daydreams, perfection and the impossible, you should know that Californian companies in Silicon Valley now call “a unicorn” a startup that would have exceeded a billion euros in turnover without even having been listed on the stock exchange. It just goes to show that the world of the unicorn with sequins seduces even big heads in suits.

Why do unicorns fascinate women so much?

Today, it is teenage girls and young women aged 15 to 30 who are most affected by the “unicorn” event. The unicorn phenomenon is mainly a fact of social networks. Indeed, between cosmetics, decorative accessories and the latest unicorn print clothing collection trends, we no longer really know where to turn.

This advent has aroused so much interest that new studies on unicorns have been launched. Recently, the American Journal of Applied Sciences revealed that the giant unicorn did indeed exist before, in prehistoric times, more closely resembling the physique of a rhinoceros.

The unicorn has a very attractive ambivalent side

What especially appeals to young girls and women about the unicorn is the ambivalence inherent in this single-horned animal. Indeed, you should know that the unicorn has always had several faces, exactly like the modern women of the 21st century. Just like the woman of today, the unicorn is at the same time sweet, pure, adorable and touching, while being strong, independent with a perfect and inaccessible side. If women are so fond of this magical animal, it is for the message it sends and for the quest for perfection that they have imposed on themselves over the years.

If the woman was once submissive in a long dress, today she is as touching as a panda, as conciliatory as a pony and as indomitable as a thoroughbred Arabian stallion. The unicorn symbolizes freedom. The freedom to dress as she pleases, to be or do as she pleases and this is the reason why so many women appreciate this brand new ideal, best relating their place in society. A unicorn woman is a woman of any type of body type who refuses to be held down by a diktat. She knows she can be sexy in a jacket or in jeans and with basic clothes for all occasions or with more elegant clothes.

The unicorn for all women

Young girls are generally fascinated by horses and pony as well as unicorn figurines since childhood. Although unicorn fashion has also affected clothing for men, women are the most addicted to this new phenomenon. You should know that the unicorn symbolizes a whole new ideal of the woman, who can freely affirm her femininity, adopt a rebellious attitude and indomitable or even fully assume her childish side.